ad:tech has a great pedigree, drawing on 10 years of experience in the USA as a dedicated online marketing event. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech can boast a truly local reach to every marketing decision maker throughout Europe.

Every aspect of this highly dynamic marketplace will be addressed by ad:tech. In particular the issues facing both advertising and marketing functions as they look to maximise the internet as a way to interface with their customers. Every single marketing professional today has realised that they can no longer ignore the true added value of online opportunities when used in a full integrated marketing strategy.

ad:tech offers marketers and brand managers from blue-chip companies such us BBC, Dell, Ebay, Sony, Virgin Net, Avis, HSBC, Kelkoo.com and SHELL Group, the opportunity to find out about the tools and techniques that are driving today’s interactive media marketing industry. Using this new-found knowledge, they will be able to develop a truly mixed marketing strategy for the industry’s constantly changing business models.